Hey there! It’s been a minute. So let’s catch up on the latest TikTok growth strategies, things to test to make your ads standout, and a creator spotlight!
📈 Explode Your TikTok Growth and Reach
Photo Carousels Exploding: Gone are the days when TikTok was only about videos. According to TikTok, photo posts garner 2.9x more comments, 1.9x more likes, and 2.6x more shares on average compared to videos. Additionally, the platform is introducing shoppable carousels and photo posts! TikTok Shop product links were only available for videos up until this point 🎉
Creator Search Insights Tool: Understanding what your audience is looking for has never been easier. TikTok's new SEO tool delves into user search behavior, providing valuable insights into current trends and underserved topics within your niche. This powerful feature enables you to craft content that not only resonates with your audience but also fills existing gaps, ensuring your brand stays relevant and top of mind.
Is UGC DEAD? (Spoiler: it’s not—the same ‘ol frameworks may just be tired and overdone)
It's time to move beyond the overused problem/solution scenario. Experiment with single-person skits, introduce a negative hook, or leverage extra props and effects to create content viewers can’t ignore. Check out the example Lauren Labeled videos below to see what we mean!
Need inspo? Try these out in your next ads:
Negative Hook: "Why I’m returning _______" This approach instantly piques curiosity and sets the stage for a surprising twist.
Text Message Convo: A relatable and dynamic way to make your content look organic while still demanding attention.
Leverage Press and Articles: Utilize any press coverage or articles featuring your brand as a source of authority and credibility in your ads.
Sticking with the same UGC frameworks risks your ad content blending into your competition’s. By testing new formats and hooks, you're bound to discover what resonates most with your viewers, leading to higher engagement and conversion rates.
Stay creative,
The Laurens from Lauren Labeled
P.S. If you want to systemize your content creation process without back and forth with creators, long lead times, and hit-or-miss ads, don’t hesitate to reach out! Get started by telling us more about your brand here!